Finishline is a company that aims to be the leader in the industry that promotes a healthy and active lifestyle to Filipinos by building a community of active people through world class events. The company takes pride in bringing innovation in sporting events, providing services that are not available locally, giving participants a fun and enriching activity to participate in.

The company is the brainchild of Vince Mendoza, a marketing person, and Rio dela Cruz, an experienced athlete. After having worked together in various sporting events, the two men have decided to put their talents and expertise together and create a company that provides people a venue that encourages a community of active Filipinos.

After organizing successful races such as the UNICEF: A Walk on the Child’s Side and the Globe Run For Home event, Finishline intends to push itself further by providing state of the art equipment and services for various sporting events. Participants can register online and they are provided advanced running equipment such as timing chips. Photos are taken and are readily available during the event day itself and media exposure can be provided through radio announcements on Run Radio in NU 107.5 as well as announcements through various blogs and other forms of new media.

In the future, Finishline aims to become the premier active lifestyle event organizer in the Philippines. The company hopes to build, enrich, and maintain the community of people who wish to live a healthier lifestyle. They will do this by pushing themselves to innovate and create events that people will truly enjoy, providing world class events to Filipino participants.